MSc in Marketing, Social Media, and Digitalization

The combination of courses in advanced management and marketing (e.g., Brand Management), social media (e.g., Social Media Networks and Marketing Communication), and digitalization (e.g., Digital Business and Marketing) qualifies you to perform detailed and comprehensive analyses and derive managerial valuable solutions for organizations in the area of marketing, social media, and digitalization in an intensified competitive environment.

Academic requirements

To qualify for admission you need a relevant Bachelor's degree.

Your degree must include a minimum of 75 ECTS within the field of Economics and Business Administration, comprising at least 5 ECTS within each of the following subjects:

• Microeconomics or Managerial Economics
• Accounting
• Corporate Finance
• Marketing
• Organizational theory
• Statistics
• Methods for collection and analysis of data
  - statistics or other qualitative or quantitative methods, including mathematics or operations research/operations management. Data collection may be included to a minor extend.
• Theory of Science and Scientific Methodology and Methods
  - the requirement can be replaced by a Bachelor's thesis (15 ECTS) if your degree is from a University

The combination of courses in advanced management and marketing (e.g., Brand Management), social media (e.g., Social Media Networks and Marketing Communication), and digitalization (e.g., Digital Business and Marketing) qualifies you to perform detailed and comprehensive analyses and derive managerial valuable solutions for organizations in the area of marketing, social media, and digitalization in an intensified competitive environment.

Academic requirements

To qualify for admission you need a relevant Bachelor's degree.

Your degree must include a minimum of 75 ECTS within the field of Economics and Business Administration, comprising at least 5 ECTS within each of the following subjects:

• Microeconomics or Managerial Economics
• Accounting
• Corporate Finance
• Marketing
• Organizational theory
• Statistics
• Methods for collection and analysis of data
  - statistics or other qualitative or quantitative methods, including mathematics or operations research/operations management. Data collection may be included to a minor extend.
• Theory of Science and Scientific Methodology and Methods
  - the requirement can be replaced by a Bachelor's thesis (15 ECTS) if your degree is from a University