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International Marketing Master of Arts (M.A.)

International Marketing Master of Arts (M.A.)

FOM Hochschule | United Kingdom

International Marketing Master of Arts (M.A.)

Duration

1½ years

Intake

Winter Semester (starting in October) Summer Semester (beginning in April)

Degree

Bachelor

Program Overview

The Master of Arts in International Marketing is a specialized program designed to equip students with the skills and knowledge needed to succeed in global marketing environments. The curriculum focuses on international market strategies, digital marketing, consumer behavior, branding, and cross-cultural communication. Students learn to develop and implement marketing campaigns tailored to diverse markets, leveraging data analytics, social media, and emerging technologies. The program emphasizes practical application, case studies, and real-world projects, preparing graduates for leadership roles in multinational companies, marketing agencies, and global organizations.
 

The Master of Arts in International Marketing is a specialized program designed to equip students with the skills and knowledge needed to succeed in global marketing environments. The curriculum focuses on international market strategies, digital marketing, consumer behavior, branding, and cross-cultural communication. Students learn to develop and implement marketing campaigns tailored to diverse markets, leveraging data analytics, social media, and emerging technologies. The program emphasizes practical application, case studies, and real-world projects, preparing graduates for leadership roles in multinational companies, marketing agencies, and global organizations.
 

Key Information

University

FOM Hochschule

Campus

Munich

Total Credits

120 ECTS

Study Mode

Full-time

Loan Availability

Yes

Program Detail

Duration

1½ years

Tuition Fee:

22500 EURO

Format

Full-time

Attendance:

On Campus Learning

Study Gap:

10 years and more

Fees & Funding:

Before you enter Germany, you must pay 11,904 euros into a bank account registered in Germany. This money will be frozen, and you can only withdraw 992 euros per month for your daily expenses after you arrive in Germany.

Course Structure

1st Semester
Foundations of International Marketing
Consumer Behavior and Market Research
Digital Marketing and Social Media Strategies
Global Brand Management
2nd Semester
International Market Entry Strategies
Sales Management and Negotiation Techniques
Marketing Analytics and Data-Driven Decision Making
Cross-Cultural Management and Communication
3rd Semester
Advanced Topics in Digital Transformation and Marketing
Sustainability and Ethical Marketing
Innovation and New Product Development
Elective Module (e.g., E-Commerce, Luxury Marketing, or CRM Systems)
4th Semester
Master’s Thesis
 

Entry Requirement

Academic

First academic degree or foreign equivalent A bachelor’s degree that includes economics modules worth a minimum of 60 credit points or Passing a written entrance examination that covers the required subject-specific topics English language proficiency B2

Language

IELTS - 6.5

TOEFL - 90

How To Apply

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